WPP

WPP plc American Depositary Shares

NYSE · Common stock

26.54

−0.12 (−0.45%)

Close, Oct 20, 2026

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Structural summary

What is the structure, what changed, and what would invalidate it

Viridia Intelligence

Context across dimensions, not a rating

StructureHigher highs, higher lowsIntermediate-degree swings on the daily chart.

WaveConstructiveImpulse, wave 5 up (Pattern Confidence 75); the weekly count agrees.

FibonacciAt a zoneNearest confluence 25.72–25.9 (4 relationships), −2.7% from the close.

MomentumStrong3 months +45.0% (ahead of SPY by 42.1 points); 6 months +47.1%.

RegimeUptrend+3.1% vs the 50-day average, +30.5% vs the 200-day.

RiskNormal20-day volatility 37% vs 56% over the year; 1-year drawdown −37.9%; beta 1.09.

WPP setup historyNot replayed yet; the track record fills in most-traded securities first.

Current structure

Price, swings and the preferred count on the chart

WPP · 1DLoading bars…

SourceMassive, end of dayUpdated—MethodDaily bars, split-adjusted

Candidate interpretations

Every count shown passes every hard rule

Candidate interpretations

Ranked by Pattern Confidence

Counts ending at the latest intermediate swing low, 23.97 on Sep 2, 2026. 88 labelings tested, 73 broke a hard rule, 12+ remain.

Hard-rule evidence: why 73 labelings were eliminated

30Wave 2 always retraces less than 100% of wave 1
9Wave 3 always travels beyond the end of wave 1
9Wave 4 always retraces less than 100% of wave 3
8Contracting triangle: C ends short of A's end, D short of B's end, and E short of C's end
5Expanding triangle: C ends beyond A's end, D beyond B's end, and E beyond C's end
4Price after the last labeled point has not crossed a rule-based invalidation level

Method Every chain of 3–6 alternating pivots ending at the latest confirmed pivot is tested as each pattern; only counts with zero hard-rule failures are kept, then ranked by Pattern Confidence. Rules: rulebook.Engine pivots-1.0.0+rules-1.0.0+candidates-1.0.0+fib-1.0.1+rank-1.1.0+setup-1.0.1, bars to Oct 20, 2026

Fibonacci map

Confluence zones above and below the closeClose 26.54

26.54close

Bar length is the zone's strength (a weighted count of relationships, not a probability). Select a zone to see what forms it.

25.72 – 25.90−2.7% from the close

4 relationships · strength 3.1 · Minor degree

25.90RetracementMove after the correction retraces 61.8% of A–C · Minor · Viridia
25.88ProjectionWave C = 100% of wave A · Minor · Essentials
25.76Swing61.8% retracement of the rise 2026-10-05 → 2026-10-16 · Minor · Basics
25.72ProjectionWave C = 123.6% of wave A · Minor · EWF · secondary ratio

Method Targets come from the Fibonacci relationships the sources describe for the wave in progress, Elliott trend channels, the prior fourth wave of lesser degree, and 38.2–78.6% retracements of the latest swing. A zone is where two or more independent relationships fall within max(¼ ATR, 0.4%) of each other; strength counts them, weighting primary ratios and higher degrees. It is not a probability.

Evidence

The setup the preferred count implies, and how that kind of setup has done

Setup

Intermediate degree · from the preferred count

No scenario at intermediate degree right now

The target is closer than the stop (reward:risk 0.27 : 1): most of the count's expected move has already happened, so it isn't a setup. Viridia shows nothing rather than a guess.

Setups at other degrees:

NoteResearch scenario generated from Viridia's structural model. Not a recommendation.MethodA setup restates the preferred count as a trade: the entry (the close, or the level where the correction in progress most often ends), the stop where the count is wrong (a rule level, or the end of a finished pattern), and the count's own Fibonacci target. Reward:risk is measured from the middle of the entry range. A setup needs reward:risk of at least 1 : 1. It is research output from the wave count, not a recommendation or a forecast.

Engine details

Analysis engine: pivots-1.0.0+rules-1.0.0+candidates-1.0.0+fib-1.0.1+rank-1.1.0+setup-1.0.1
Bars analysed to: Oct 20, 2026
Price history: Automatic, updated nightly
Daily bars: 516 since Sep 30, 2024
Avg volume, 50 days: 349.5K
Dollar volume, 20 days: $9.4M
SEC CIK: 0000806968
Provider symbols: nasdaqtrader: WPP · massive: WPP
Listing changes: None since Sep 24, 2026

SourcePrices: Massive (end of day, split-adjusted). Listings: Nasdaq Trader, SECUpdatedOct 22, 2026, 8:00 AM EDTMethodSecurity master, daily snapshot diff

MethodStructure: the intermediate-degree swing structure (higher highs and lows, lower highs and lows, expanding or contracting). Wave: the preferred daily wave count's expected direction (constructive up, defensive down), unresolved when the alternate is within 5 points. Fibonacci: the nearest confluence zone of Fibonacci relationships and the distance to it (inside, or within 3%, counts as at a zone). Regime: price against its 50- and 200-day averages. Momentum: 3-month return and its lead over SPY (strong when both are positive and the lead is over 5 points; weak when both are negative). Risk: 20-day volatility against the 1-year level (elevated above 1.25×), and the 1-year drawdown and beta to SPY.

Structure at a glance

Daily chart, as of Oct 20, 2026

Since the count's last pivot (23.97, Sep 2, 2026) price has moved +10.7%, the way the count expects.12 of 12 rule-valid counts expect the current move to be up.Weekly count: zigzag complete ↑, same direction

Preferred count

Impulse up · wave 5 ↑

Price is in wave 5 of a five-wave advance (impulse).

1-2-3-4 from 14.81, Mar 19, 2026

Pattern Confidence75High

7 of 8 checks met

Key levels, preferred count

Invalidation−27.2% from close

19.31

Price below this level breaks the count.

Target, wave 5+7.3% from close

28.48

Wave 5 = 100% of wave 1

Nearest confluence zone−2.7% from close

25.72–25.90

4 Fibonacci relationships meet here.

Alternate count

Flat down · complete, next move up ↑

A three-wave flat correction down looks complete, so the larger trend would normally resume up.

A-B-C from 19.31, Jun 17, 2026

Pattern Confidence67Medium

4 of 5 checks met

Why this count is preferred · 7 met, 1 not met

Met

Wave 3 measures 161.8% or more of wave 1
Wave 4 retraces 14.6% to 38.2% of wave 3, and no more than 50%
Waves 2 and 4 alternate: one sharp and deep, the other shallow or sideways
The count starts at the price extreme of the prior swing (a new trend begins where the old one ended)
Wave 3 moves faster (price per bar) than waves 1 and 5
Wave 3 has the heaviest average volume of the actionary waves
Waves 2 and 4 alternate in time too: the shallower correction takes at least as long

Not met

Wave 2 retraces 50% to 85.4% of wave 1

MethodPattern Confidence = (guidelines met + 2) ÷ (guidelines measured + 4), from the rulebook's guidelines, Fibonacci tendencies and wave-personality checks (wave 3 speed and volume, wave 5 volume, alternation in time, a start at the prior extreme), alternate waves in Fibonacci ratio, and the rarity of running flats. The alternate is the best-ranked count that tells a different story. It ranks the rule-valid counts against each other; it is not a probability of any outcome.

What changed

Structural events, most recent first

Oct 20, 2026New Fib zoneA new Fibonacci confluence zone formed near 25.81.
Oct 15, 2026New Fib zoneA new Fibonacci confluence zone formed near 28.46.
Oct 13, 2026Trend changedTrend moved from mixed to uptrend.
Oct 13, 2026New Fib zoneA new Fibonacci confluence zone formed near 26.86.
Oct 12, 2026Trend changedTrend moved from uptrend to mixed.
Oct 12, 2026New Fib zoneA new Fibonacci confluence zone formed near 23.93.
Oct 7, 2026Trend changedTrend moved from mixed to uptrend.
Oct 2, 2026Trend changedTrend moved from uptrend to mixed.
Oct 2, 2026New Fib zoneA new Fibonacci confluence zone formed near 24.02.
Sep 29, 2026New Fib zoneA new Fibonacci confluence zone formed near 24.12.

Last swing high

27.78

Aug 7, 2026

Last swing low

23.97

Sep 2, 2026

Elliott Wave

Wave counts are built on these swings and each one passes every rule in the rulebook. They are ranked by how many guidelines they satisfy; the preferred and alternate counts are summarized above the chart.

MethodPrice versus its 50- and 200-day averages: above both with the 50 above the 200 is an uptrend, below both with the 50 below the 200 is a downtrend, anything else is mixed. Swings: adaptive ZigZag on daily bars, pivots-1.0.0+rules-1.0.0+candidates-1.0.0+fib-1.0.1+rank-1.1.0+setup-1.0.1.