MAX

MediaAlpha, Inc. Class A

NYSE · Common stock

11.50

−0.18 (−1.54%)

Close, Oct 16, 2026

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Structural summary

What is the structure, what changed, and what would invalidate it

Viridia Intelligence

Context across dimensions, not a rating

StructureLower highs, lower lowsIntermediate-degree swings on the daily chart.

WaveUnresolvedZigzag, wave C up (Pattern Confidence 71); the weekly count agrees.

FibonacciZone aboveNearest confluence 11.86–12.05 (4 relationships), +4.0% from the close.

MomentumWeak3 months −19.4% (behind SPY by 22.3 points); 6 months +14.3%.

RegimeUptrend+0.4% vs the 50-day average, +8.4% vs the 200-day.

RiskElevated20-day volatility 70% vs 53% over the year; 1-year drawdown −47.7%; beta 0.43.

MAX setup historyNot replayed yet; the track record fills in most-traded securities first.

Current structure

Price, swings and the preferred count on the chart

MAX · 1DLoading bars…

SourceMassive, end of dayUpdated—MethodDaily bars, split-adjusted

Candidate interpretations

Every count shown passes every hard rule

Candidate interpretations

Ranked by Pattern Confidence

Counts ending at the latest intermediate swing low, 9.03 on Sep 28, 2026. 94 labelings tested, 70 broke a hard rule, 12+ remain.

Hard-rule evidence: why 70 labelings were eliminated

36Wave 2 always retraces less than 100% of wave 1
13Contracting triangle: C ends short of A's end, D short of B's end, and E short of C's end
9Wave 3 always travels beyond the end of wave 1
4Wave B ends short of the start of wave A (a zigzag is a sharp correction)
3Wave B retraces at least 90% of wave A
3Wave 4 always retraces less than 100% of wave 3

Method Every chain of 3–6 alternating pivots ending at the latest confirmed pivot is tested as each pattern; only counts with zero hard-rule failures are kept, then ranked by Pattern Confidence. Rules: rulebook.Engine pivots-1.0.0+rules-1.0.0+candidates-1.0.0+fib-1.0.1+rank-1.1.0+setup-1.0.1, bars to Oct 16, 2026

Fibonacci map

Confluence zones above and below the closeClose 11.50

11.50close

Bar length is the zone's strength (a weighted count of relationships, not a probability). Select a zone to see what forms it.

11.86 – 12.05+4.0% from the close

4 relationships · strength 5.9 · Primary, Minor, Intermediate degrees

12.05RetracementMove after the correction retraces 61.8% of A–C · Primary · Viridia
12.05Swing61.8% retracement of the decline 2026-08-10 → 2026-09-28 · Intermediate · Basics
11.89ProjectionWave C = 100% of wave A · Minor · Essentials
11.86Swing50% retracement of the decline 2026-07-16 → 2026-09-28 · Primary · Basics · secondary ratio

Method Targets come from the Fibonacci relationships the sources describe for the wave in progress, Elliott trend channels, the prior fourth wave of lesser degree, and 38.2–78.6% retracements of the latest swing. A zone is where two or more independent relationships fall within max(¼ ATR, 0.4%) of each other; strength counts them, weighting primary ratios and higher degrees. It is not a probability.

Evidence

The setup the preferred count implies, and how that kind of setup has done

Setup

Intermediate degree · from the preferred count

The intermediate-degree scenario was held back

Its levels didn't pass Viridia's checks: invalidation over 25% away; invalidation over 8 ATR away. It's listed for review instead of shown.

Setups at other degrees:

NoteResearch scenario generated from Viridia's structural model. Not a recommendation.MethodA setup restates the preferred count as a trade: the entry (the close, or the level where the correction in progress most often ends), the stop where the count is wrong (a rule level, or the end of a finished pattern), and the count's own Fibonacci target. Reward:risk is measured from the middle of the entry range. A setup needs reward:risk of at least 1 : 1. It is research output from the wave count, not a recommendation or a forecast.

Engine details

Analysis engine: pivots-1.0.0+rules-1.0.0+candidates-1.0.0+fib-1.0.1+rank-1.1.0+setup-1.0.1
Bars analysed to: Oct 16, 2026
Price history: Automatic, updated nightly
Daily bars: 514 since Sep 30, 2024
Avg volume, 50 days: 785.8K
Dollar volume, 20 days: $10.5M
SEC CIK: 0001818383
Provider symbols: nasdaqtrader: MAX · massive: MAX
Listing changes: None since Sep 24, 2026

SourcePrices: Massive (end of day, split-adjusted). Listings: Nasdaq Trader, SECUpdatedOct 21, 2026, 8:00 AM EDTMethodSecurity master, daily snapshot diff

MethodStructure: the intermediate-degree swing structure (higher highs and lows, lower highs and lows, expanding or contracting). Wave: the preferred daily wave count's expected direction (constructive up, defensive down), unresolved when the alternate is within 5 points. Fibonacci: the nearest confluence zone of Fibonacci relationships and the distance to it (inside, or within 3%, counts as at a zone). Regime: price against its 50- and 200-day averages. Momentum: 3-month return and its lead over SPY (strong when both are positive and the lead is over 5 points; weak when both are negative). Risk: 20-day volatility against the 1-year level (elevated above 1.25×), and the 1-year drawdown and beta to SPY.

Structure at a glance

Daily chart, as of Oct 16, 2026

Since the count's last pivot (9.03, Sep 28, 2026) price has moved +27.4%, the way the count expects.12 of 12 rule-valid counts expect the current move to be up.Weekly count: flat wave C ↑, same direction

Close call.The top two counts are within 1 points. Treat the structure as unresolved until one is invalidated.

Preferred count

Zigzag up · wave C ↑

Price is in wave C of a three-wave zigzag correction up.

A-B from 7.09, Feb 17, 2026

Pattern Confidence71High

3 of 3 checks met

Key levels, preferred count

Invalidation−38.3% from close

7.09

Price below this level breaks the count.

Target, wave C+44.7% from close

16.64

Wave C = 100% of wave A

Nearest confluence zone+4.0% from close

11.86–12.05

4 Fibonacci relationships meet here.

Alternate count

Zigzag down · complete, next move up ↑

A three-wave zigzag correction down looks complete, so the larger trend would normally resume up.

A-B-C from 14.70, Jul 16, 2026

Pattern Confidence70High

5 of 6 checks met

Why this count is preferred · 3 met, 0 not met

Met

Wave B retraces 38.2% to 85.4% of wave A
Wave B retraces under 90% of wave A (deeper B waves fit a flat better)
The count starts at the price extreme of the prior swing (a new trend begins where the old one ended)

Not met

None.

MethodPattern Confidence = (guidelines met + 2) ÷ (guidelines measured + 4), from the rulebook's guidelines, Fibonacci tendencies and wave-personality checks (wave 3 speed and volume, wave 5 volume, alternation in time, a start at the prior extreme), alternate waves in Fibonacci ratio, and the rarity of running flats. The alternate is the best-ranked count that tells a different story. It ranks the rule-valid counts against each other; it is not a probability of any outcome.

What changed

Structural events, most recent first

Oct 15, 2026Trend changedTrend moved from mixed to uptrend.
Oct 15, 2026New Fib zoneA new Fibonacci confluence zone formed near 11.96.
Oct 8, 2026New leading countNew leading count: Zigzag wC ↑ (confidence 71).
Oct 8, 2026Structure changedIntermediate structure changed from contracting to lower highs and lows.
Oct 8, 2026Count droppedZigzag wC ↓ is no longer among the leading counts; now Zigzag wC ↑.
Oct 8, 2026Daily/weekly alignmentDaily and weekly counts now both point up.
Oct 8, 2026Swing confirmedA new intermediate swing low was confirmed.
Oct 8, 2026New Fib zoneA new Fibonacci confluence zone formed near 10.88.

Last swing high

13.92

Aug 10, 2026

Last swing low

9.03

Sep 28, 2026

Elliott Wave

Wave counts are built on these swings and each one passes every rule in the rulebook. They are ranked by how many guidelines they satisfy; the preferred and alternate counts are summarized above the chart.

MethodPrice versus its 50- and 200-day averages: above both with the 50 above the 200 is an uptrend, below both with the 50 below the 200 is a downtrend, anything else is mixed. Swings: adaptive ZigZag on daily bars, pivots-1.0.0+rules-1.0.0+candidates-1.0.0+fib-1.0.1+rank-1.1.0+setup-1.0.1.